Senior Vice President for Enrollment Management and Marketing
David H. Kalsbeek is senior vice president for Enrollment Management and Marketing
at DePaul, where he leads the marketing and enrollment development strategies for the nation's largest Catholic university. His responsibilities encompass undergraduate admission, graduate
enrollment and marketing services, financial aid, student records and
registration, career center and employer relations, TRIO programs,
university and media relations, enrollment and market research and
Kalsbeek is a national leader in the emerging field of strategic enrollment management and marketing in higher education. He is a frequent speaker at national conferences on issues related to strategic enrollment management and marketing, net revenue planning, and access to higher education. He has been a plenary speaker or presenter at 13 of the 15 annual Strategic Enrollment Management conferences sponsored by AACRAO. He has been a featured presenter at the American Marketing Association's Symposium on the Marketing of Higher Education and serves on its program advisory board. He has spoken at national and regional conferences sponsored by CASE, NACUBO, NASPA, ACT and AAHE.
He currently serves on the editorial board of the "Journal of College Student Retention" and previously served as feature editor for "About Campus" magazine. He has authored chapters in six texts on enrollment management and higher education administration. He has been a consultant to over 30 colleges, universities and associations on issues related to strategic enrollment management and marketing.
Prior to joining DePaul, Kalsbeek served as the senior enrollment management administrator at Xavier University in Cincinnati, Ohio, from 1993 to 1997. He held several posts, including associate vice president for enrollment management, at Saint Louis University in St. Louis, Mo., from 1982 to 1993.
He received a PhD in public policy studies from Saint Louis University in 1992. He earned his Master's degree in higher education administration at The Ohio State University and a Bachelor of Arts degree from Muskingum College in New Concord, Ohio, where he graduated summa cum laude with a major in philosophy.