David H. Kalsbeek is senior vice president for Enrollment Management and Marketing
at DePaul, where he leads the marketing and enrollment development strategies for the nation's largest Catholic university. His responsibilities encompass enrollment planning, undergraduate admission, graduate enrollment and marketing services, enrollment and student systems, financial aid, student records and registration, career center and employer relations, university internships and student employment, TRIO programs, institutional and market research, student retention, brand and marketing communications.
During his tenure at DePaul, he has been the architect of successful enrollment and marketing strategies driving three university strategic plans. His division’s strategies have been marked by innovation, integrated approaches and data-driven change. The outcomes have included growth in enrollment and market share, along with record levels of student diversity, record retention and completion rates, and annual growth in net tuition revenue at one of America’s most tuition-dependent large universities.
Kalsbeek is a national leader in enrollment management in higher education and has been considered one of the thought leaders of the field throughout its evolution. He has authored chapters in nine texts on enrollment management and higher education administration, including the recently published book “Reframing Retention for Institutional Success.” He has published over 20 professional articles and is a frequent speaker at national conferences, giving over 120 presentations and keynote addresses at national conferences sponsored by organizations such as AACRAO, CASE, NACUBO, SCUP, UPCEA, NASPA, ACT, AAHE, AIR, NASFAA, AMA, and the College Board. He has been a consultant to dozens of colleges, universities and associations on issues related to strategic enrollment management, student retention and marketing. He has served on the faculty of University of Pennsylvania’s executive doctoral program in higher education and at the University of Southern California’s certificate program in enrollment management leadership. He has served on the editorial board of the "Journal of College Student Retention" and the “College and University” journal.
Prior to joining DePaul in 1997, Kalsbeek served as the senior enrollment management administrator at Xavier University in Cincinnati, Ohio, from 1993-97 and prior to that he held several positions, including associate vice president for enrollment management, at Saint Louis University in St. Louis, Mo., from 1982 to 1993.
He received a PhD in public policy studies from Saint Louis University in 1992. He earned his master's degree in higher education administration at Ohio State University and a Bachelor of Arts degree from Muskingum College in New Concord, Ohio, where he graduated summa cum laude with a major in philosophy.