​Course Requirements

The graduate concentration in Latino Media & Communication is comprised of at least four graduate courses drawn from the areas of advertising, journalism, media and cinema studies, multicultural communication, organizational communication and public relations. Graduate students in any of the College of Communication Master of Arts programs can elect to complete the Latino Media & Communication concentration.

Students who complete the concentration will:

  • Develop an understanding of the heterogeneous and rapidly changing Latino communities locally, nationally and globally
  • Ground their knowledge of intercultural studies within a more extensive and concrete knowledge of a particular (even though diverse), rapidly growing, and increasingly important population within the U.S.
  • Increase their cross-cultural competence (understanding and ability to dialogue across difference, develop cultural sensitivity and awareness) with Latino communities
  • Enhance their capacity to communicate with and learn from Latino populations in the workplace, in community situations and other sites of engagement
  • Recognize the impact of the movement of Latinos across the globe and develop the skills to critically consume and produce media, public relations and advertisement representations that communicate to and about Latino communities
  • Develop field-specific knowledge of Latino media and communication along with an understanding of how Latino studies shapes other fields of communication

Core Courses

Students are required to take one of the following:

Elective Courses

Choose three courses from the following list:

* When topic relates to Latino media/communication.

MCS 533

LATIN AMERICAN CINEMA/MEDIA

This seminar examines the production, distribution and impact of cinema and media in the Latin American context. We will view a range of works from major and minor industries and investigate how social, economic and political forces have shaped or are presently influencing and transforming national cinemas and their industries. Questions of identity and cultural difference, particularly in relation to immigration, diasporas, transnationalism, youth culture, class, gender, sexuality, race and ethnicity are central to the discussions. We will consider the diversity of styles and topics as much as the discursive and theoretical frameworks that in the past defined, or those that are now redefining, the cinema and media of the region.

CMNS 509

SPECIAL TOPICS IN MULTICULTURAL COMMUNICATION

Course covers a variety of topics that address theories about multicultural communication such as culture, gender, sexual orientation, race, and ethnicity.
Prerequisites:
Status as a Graduate Communication student is a prerequisite for this class.

CMNS 542

MULTICULTURAL COMMUNICATION IN THE WORKPLACE

Multicultural issues affect the communication of organizational members on a day-to-day basis. This course examines multicultural issues in professional settings. It provides students with knowledge about co-cultural communication patterns, which will enhance their own ability to interact. Further, it demonstrates how multicultural communication can be an organizational asset.

JOUR 515

SPECIAL TOPICS IN JOURNALISM

Topics have included Advanced Reporting; The Chicago Olympics; The Press and The Presidency; Reporting Campaign 2008; and From Franklin to the Internet: A History of American Journalism. Students pursuing the Sports Journalism concentration can use the following courses: Reporting the Olympics, Sports Blogging, and Sports Universe as special topics courses to count towards the concentration.
Prerequisites:
Status as a Graduate Journalism student is a prerequisite for this class.

MCS 521

TOPICS IN CINEMA STUDIES

This is a seminar-level course that provides in-depth examinations of Cinema Studies topics. Topics vary from quarter to quarter and may include studies of film genres, film authorship, national cinemas, global cinema, gender in cinema, animation, film theory, early cinema, film aesthetics, race and representation, film sound studies, or other rotating topics.

PRAD 511

CONSUMER INSIGHTS FOR LATINO MARKETS

The course encompasses both the similarities and differences of Latino consumers in the U.S. and focuses on how to uncover key insights about consumer buying and information processing behavior among a diverse group of Latino cultures. The insight process is commonly used in advertising and marketing but is gaining popularity in public relations and employee communications. Students will learn how to develop their own instincts as an information consumer, as well as learn some key consumer psychology and research methodologies to learn why individuals behave as they do in the marketplace. Students will find and distill secondary research data and then utilize some qualitative research techniques, such as focus groups, ethnographic research, projective techniques, and in-depth interviewing to develop a key insight into a target group. PREQ: PRAD 553
Prerequisites:
PRAD 553 is a prerequisite for this class.

PRAD 512

LATINO INTEGRATED MARKETING COMMUNICATION

Many organizations and businesses are actively pursuing the Latino market. Yet few PR/advertising programs train students to communicate effectively with this growing target audience. This course covers the process of uncovering Latino consumer insights and development of culturally relevant messages. Students gain practice in creating comprehensive strategic campaigns addressing various Latino consumer segments and exploring the effectiveness of using advertising, public relations and events, corporate social responsibility and social media specifically focused on the US Latino consumer.

PRAD 514

CONTEMPORARY ISSUES IN PUBLIC RELATIONS AND ADVERTISING

A seminar devoted to the reading and discussion of contemporary academic and popular works dealing with emerging issues in the fields of public relations and advertising. Students gain advanced knowledge of new industry trends and explore issues central to current professional debates.
Prerequisites:
(Graduate Public Relations and Advertising student) and (PRAD 553 or PRAD 555 or instructor permission are prerequisites for this course.

PRAD 595

SPECIAL TOPICS IN PUBLIC RELATIONS & ADVERTISING

This course examines a broad range of topics related to public relations and advertising processes. The course may address such topics as issues management, consumer behavior, relationship management, strategic planning and program development, or leadership development.
Prerequisites:
(Graduate Public Relations and Advertising student) and (PRAD 553 or PRAD 555 or instructor permission are prerequisites for this course.

CMN 591

INTERNSHIP

This graduate level course is designed to integrate the student's work experience at the internship site with a career-management curriculum that enhances internship success and increases employability.

CMNS 505

LATINO COMMUNICATINO IN CULTURAL CONTEXTS

This seminar surveys theories of the interaction between culture and communication in specific Latino contexts. Investigates the facets of culture that influence Latino communication intra- and inter-culturally in a variety of settings, ranging from corporate and educational realms to socio-political and family domains. Provides students with theoretical, analytical and practical skills to understand, communicate with, and engage with diverse Latino populations in professional and social settings.
Prerequisites:
Status as a Graduate Communication student is a prerequisite for this class.