The increasingly competitive and fast-paced business environment creates a need for the use of data and information in more rational decision-making processes. The Consumer Insights concentration teaches students to plan, execute, analyze, and deliver high-quality market research and analytics. This concentration is designed for professionals interested in increasing their research expertise as well as professionals interested in furthering their careers in the Marketing Research field.
The Consumer Insights concentration will provide students with the following skills and abilities:
- Learn how to plan, execute, analyze, and deliver high-quality market research to enhance business decision-making
- Become well versed in marketing research
- Make analytical presentations in a client-based atmosphere
- Use substantiated facts and inferences to support decision making