The Master of Science in Marketing provides in-depth exposure to a wide range of topics in the field of marketing. The program is structured around concentrations within the degree in order to permit students a more focused inquiry into key topics of interest within the field of study.
Through the Master of Science in Marketing students acquire competencies in the areas of marketing strategy and tactics; business development; digital marketing, and global marketing techniques. The Master of Science in Marketing Graduates will be qualified to help develop effective marketing strategies based upon the analysis and interpretation of marketing data.
Individuals with an M.B.A. degree or students currently enrolled in the M.B.A. program may have up to six of their M.B.A. courses count toward the requirements of the Master of Science in Marketing degree. The exact number of courses that can be double-counted in this manner depends upon the specific content and age of coursework.
The MS degree involves three stages: KGSB Core courses (4), Marketing Core courses (4), and Marketing Concentration courses (4). Four concentrations are available: Business Development, Global Marketing, Digital Marketing, as well as a general Marketing option. The different concentrations were chosen to reflect the areas in marketing with the highest hiring demand.