​Petition to Major 

Students are admitted to a specialization on the basis of a petition to major process, which occurs during the spring of the freshmen or sophomore year. The petition to major process differs for each specialization, and students should contact the department chairs or area coordinators for more information. Students are not permitted to enroll in specialization classes until they have passed their petition to major.​

Course Requirements

Liberal Studies Learning Domain Specifications

Performing arts management majors enroll in the following courses within the learning domains:

 

PAM 200

INTRODUCTION TO THE BUSINESS OF MUSIC

Through lecture and discussion, this course examines the changing music industry. As an overview of music business, this course studies the relationships between artists, managers, agents, and attorneys; recording companies; major and independent labels; music publishing and performing rights organizations; touring and merchandising; copyright and music licensing; careers in the music industry; and topical issues facing the industry today.
Prerequisites:
Status as an undergraduate Music or undergraduate Business student is a prerequisite for this class.

PAM 301

PERFORMING ARTS MANAGEMENT I: INTRODUCTION TO MANAGEMENT CONCEPTS IN THE PERFORMING ARTS

Through lecture, discussion, readings, videos, research and projects, the student learns about styles of arts leadership, contemporary issues and best practices in the field of arts management, the history of non-profit arts administration in the US including leaders in the field and opportunities for careers in the arts. Emphasis is placed on how non-profit organizations balance their commitment to the Art, the Artist and the Audience. Specific areas addressed include the role of the arts manager; the primacy of the mission; planning, change and adaptation; leadership and group dynamics; and human resources.(Cross-listed with THE 201)
Prerequisites:
PAM 200 is a prerequisite for this class.

PAM 302

PERFORMING ARTS MANAGEMENT II: ORGANIZATIONAL STRUCTURE AND FINANCIAL MANAGEMENT

Through lecture, discussion and projects, the student learns about non-profit arts organizational structures, short-and long-term planning, intersection of mission/vision/values and programming with growth and sustainability, producing vs. presenting organizations, financial management, management information systems and budgeting. (Cross-listed with THE 202)
Prerequisites:
PAM 301 is a prerequisite for this class.

PAM 303

PERFORMING ARTS MANAGEMENT III: MARKETING FOR THE ARTS

Through lecture, discussion and projects, the student learns about strategies and objectives in marketing and promoting the performing arts. Specific focus is given to integrated marketing and communication strategies; market research and evaluation techniques; organizational image and branding; patron support services; and audience development. Students will create marketing and public relations plans and materials, both independently and on teams, which incorporate targeting audiences; promotions, publicity, and advertising; and working with various forms of media, including social networking and technology-based platforms.
Prerequisites:
PAM 302 is a prerequisite for this class.

PAM 304

PERFORMING ARTS MANAGEMENT IV: INSTITUTIONAL ADVANCEMENT & COMMUNITY ENGAGEMENT

Through lecture, discussion and special projects, the student learns about institutional advancement and development as well as collaborations with internal and external constituencies.mmunity. This course is the final course in the four-course seqd development and engagement, fundraising and grant writing, donor cultivation, and the philanthropic community. This course is the final course in the four-course sequence on Performing Arts Management, and integrates the topics, vocabulary, themes, and subjects introduced in the previous three courses. (Cross-listed with THE 207)
Prerequisites:
PAM 303 is a prerequisite for this class.

PAM 398

PERFORMING ARTS MANAGEMENT INTERNSHIP

The internship provides the student with an experiential opportunity to learn by working with professionals in the Performing Arts Management and/or Music Business industries.
Prerequisites:
Status as a Music student is a prerequisite for this class.

ACC 101

INTRODUCTION TO ACCOUNTING I

Introduction to Accounting I, provides an introduction to financial accounting as the means of recording, storing and summarizing economic events of the business enterprise to meet external reporting needs. Emphasis is placed on the preparation and analysis of financial statements and other financial reports to the public based on the accounting equation, accrual accounting concepts, and data gathering techniques. Topics include corporate accounting for current and long term assets and current liabilities, and the corporate income statement. . ACC 100 is a mandatory lab component of ACC 101, except for Summer and Strobel Honors sections.
Prerequisites:
MAT 130 is a prerequisite for this class.

ACC 102

INTRODUCTION TO ACCOUNTING II

Introduction to Accounting II, a companion and sequel course to Accounting 101, continues to explore basic accounting fundamentals and concepts. The course provides an introduction to managerial accounting and internal reporting. Topics include financial accounting for long-term liabilities, the components of stockholders equity, the statement of cash flows, financial statement analysis, budgeting and variance analysis, job costing for the service sector and cost analysis for decision-making.
Prerequisites:
ACC 101 is a prerequisite for this class.

MAT 242

ELEMENTS OF STATISTICS

Descriptive statistics, elements of probability, the binomial and normal probability models; large and small sample hypothesis testing, correlation and regression analysis. Use of computer packages. This course does not count toward mathematics major credit. Cross-listed with SOC 279.
Prerequisites:
MAT 101 or above or placement by test is a prerequisite for this class.

FIN 290

FINANCE FOR NON-BUSINESS MAJORS

This course will provide to non-business majors a foundation in the concepts and basic tools used in finance and financial management of the business firm, including time value of money, risk and return, interest rates and how companies raise money and reward their investors. Students will be able to understand at a basic level the financial statements, ratios and performance measures and financial markets and institutions they are likely to encounter in a general business environment. Students will also learn how to analyze and make more effective the operations of the firm from a financial perspective.

MGT 300

PRINCIPLES OF MANAGEMENT

Effective application of managerial techniques and concepts to continually improve an organization's competitive position in the marketplace. Topics include management processes, values and attitudes, ethics and diversity, the global environment of management, strategic planning, organizational structures, motivation, leadership, teams, human resources, organizational control, and organizational communications.
Prerequisites:
At least 88 cumulative units is a prerequisite for Business courses that require Junior standing.

BLW 201

LEGAL & ETHICAL ASPECTS IN THE BUSINESS ENVIRONMENT

Legal and Ethical Aspects in the Business Environment. Study of the nature and philosophy of law including ethical perspectives and fundamental concepts and legal principles of sales contracts, product liability, business organizations, and employment law including ethical and social responsibilities in the managerial process.
Prerequisites:
Sophomore standing is a prerequisite for this class.

MKT 301

PRINCIPLES OF MARKETING

Marketing 301 introduces basic marketing terminology and the relationships between and among these terms relevant to the creation and implementation of basic marketing strategy. The course content also focuses upon the controllable and uncontrollable variables which have bearing on the success or failure of marketing programs. The course also provides students with opportunities to demonstrate their ability to connect concepts discussed in the text and those same concepts appearing in academic and practitioner publications and popular business periodicals.
Prerequisites:
MAT 137 or equivalent is a prerequisite for this class.

MAT 135

BUSINESS CALCULUS I

Differential calculus of one or more variables with business applications.
Prerequisites:
MAT 130 or equivalent is a prerequisite for this class.

ECO 105

PRINCIPLES OF MICROECONOMICS

Principles of Microeconomics. Basic theories of micro (or individual) economic units; the theory of consumer demand, the firm, and distribution; pricing and production in competitive, monopolistic and oligopolistic industries.
Prerequisites:
MAT 130 or equivalent is a prerequisite for this class.
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