MARKETING AND UNIVERSITY RELATIONS
Marketing and University Relations brings an integrated marketing perspective to the core communication activities at DePaul, including media coverage, university communications, Web and advertising efforts. Three major areas are within this strategic group: Marketing Strategy, Marketing Communications and University Relations.Marketing Strategy is responsible for:
- Leveraging the DePaul brand and ensuring that it is integrated across all university marketing messages and programs
- Coordinating strategic marketing and enrollment planning for targeted undergraduate and graduate programs and populations
Marketing Communications comprises four areas:
- Enrollment Communications is primarily responsible for marketing through production of recruitment materials (print and electronic) to the undergraduate, adult/transfer, international and graduate audiences.
- Advertising is primarily responsible for strategy, design, placement and evaluation of university advertising, including university-wide and college branding initiatives.
- Internet Communications creates and maintains the top levels of www.depaul.edu, including static HTML pages, online applications and database-driven content. It collaborates with the colleges and other administrative units to develop and redesign Web sites, with a focus on navigational and content management, graphic standards and university branding.
- University Communications manages the editorial concept, planning, execution and measurement of various external university communications, including DePaul Magazine, several college alumni newsletters and various projects requested by the colleges.
University Relations comprises three areas:
- Media Relations maintains relationships with journalists and places positive stories about DePaul in the media to enhance the university's academic prominence. It also protects DePaul's reputation by managing issues with the potential to reflect poorly on the university.
- Internal Communication acts at the behest of the executives to serve as the official source of news and information about DePaul's vision, strategic goals and latest initiatives for faculty, staff and retirees. The internal newsletter, Newsline, highlights the university's commitment to its central mission and reinforces key themes and messages in a timely manner. The department also manages several top-level Web sites and drafts communiqués for executives that are intended for mass audiences.