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Enrollment Management & Marketing

CENTER FOR ACCESS AND ATTAINMENT LIBRARY

The Center for Access and Attainment produces research and papers centered on issues of access and attainment that stimulate campus, community and international discourse. We offer here a selection of published works. (These works have been reproduced with permission of the copyright owner; further reproduction without permission is prohibited.)


Research Reports

CPS College Bridge at DePaul University: 1998 - 2009
This report offers data and profiles of student participants, parents, counselors, administrators and DePaul faculty on the outcomes of the Chicago Public Schools (CPS) College Bridge program at DePaul. College Bridge was a dual enrollment program that provided the opportunity for qualified high school students to take courses at participating colleges and universities. DePaul was one of the six founding partners with CPS for the College Bridge program and remained the largest university partner, with more than 1,600 participants over 11 years.


Proceedings

Balancing Market and Mission Symposium
On Oct. 1-2, 2009, the Center for Access and Attainment hosted Catholic higher education institutions from across the nation for a symposium titled ''Balancing Market and Mission: Enrollment Management Strategies in Catholic Higher Education.'' The symposium brought together enrollment and mission leaders to discuss the balance between mission aspirations and market realities as they shape enrollment strategies and outcomes. Also explored were commitments to diversity in enrollment strategy as a manifestation of mission as well as Catholic values and identity as revealed in institutional marketing. Here we offer the official proceedings from the first Balancing Market and Mission symposium.


Papers and Articles

Beyond Accessibility
''Beyond Accessibility,'' originally written by Brian Spittle in December 2008 and updated in August 2009, offers an enrollment management perspective on DePaul University's long-standing commitment to student access, and lays out some of the key issues and questions surrounding DePaul's commitment to access in the light of its changed market position.


FACE to FACE
Brian Spittle has regularly contributed a perspective on American issues in college access to FACE to FACE, the newsletter of FACE, which is an active United Kingdom-wide network for practitioners involved with access, continuing education and lifelong learning. FACE and its members are at the forefront of the challenges involved in providing learning opportunities for all. The following are articles written by Spittle that appeared in FACE to FACE.