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Enrollment Management & Marketing

SYMPOSIUM 2009

DePaul's Center for Access and Attainment hosted Catholic higher education institutions from across the nation for a first-ever symposium titled ''Balancing Market and Mission: Enrollment Management Strategies in Catholic Higher Education'' on Oct. 1-2, 2009.

The symposium brought together enrollment and mission leaders to discuss the balance between mission aspirations and market realities as they shape enrollment strategies and outcomes. Also explored were commitments to diversity in enrollment strategy as a manifestation of mission as well as Catholic values and identity as revealed in institutional marketing and communications. The keynote address was given by Arnold Mitchem, president of the Council for Opportunity in Education, who talked on the role of Catholic colleges in the national debate on college access.

The Balancing Market and Mission symposium is made possible by a grant from the Vincentian Endowment Fund and the Division of Enrollment Management and Marketing.

Here we offer proceedings as well as photos and videos from the first Balancing Market and Mission symposium.

Complete Proceedings Booklet
The official proceedings from the first Balancing Market and Mission symposium.


Photos
Here we offer photos from the symposium.


Videos
Here we offer videos of the keynote presentations given at the first Balancing Market and Mission symposium.

David H. Kalsbeek, senior vice president for the Division of Enrollment Management and Marketing, gave the opening address at the symposium. Dr. Kalsbeek introduced the concept of balancing market and mission in Catholic higher education and presented a market-centered challenge to Catholic universities' commitment to student access.

Arnold Mitchem, president of the Council for Opportunity in Education, gave the keynote address at the symposium. Dr. Mitchem's address highlighted opportunities for Catholic colleges and universities to emerge as leaders in the national dialogue on issues of student access and attainment.

Media
Here we offer published work covering the first Balancing Market and Mission symposium.

Catholic Colleges Work to Maintain Access as Their Profiles Rise
Published on October 4, 2009 by the Chronicle of Higher Education online, this article was among the most frequently e-mailed articles for a few days following its publication.