The Center for Access and Attainment hosted the second biennial ''Balancing Market and Mission: Enrollment Management Strategies in Catholic Higher Education'' symposium in Chicago, IL, on Oct. 19-21, 2011.
As with the first symposium in October 2009, senior enrollment management and mission representatives from Catholic colleges and universities came to DePaul to explore how mission aspirations are translated into enrollment practice at a time of renewed national focus on access and attainment in higher education. Participants also explored how institutional values and identity find expression in communications to students, parents and other important constituents.
The theme of this year's symposium was ''Telling the Story-Catholic Colleges and Student Access and Attainment.'' Through a series of presentations, participants learned about national data on access in Catholic higher education and institutional strategies and activities related to balancing market position and Catholic mission. The keynote address was given by Tom Mortenson, senior scholar at The Pell Institute for the Study of Opportunity in Higher Education, who talked about Catholic colleges and the state of college access nationally.
The symposium was attended by 22 Catholic colleges and universities from across the country, including: College of Saint Benedict and Saint John's University, Creighton University, Dominican University, Duquesne University, Fairfield University, Fordham University, Gannon University, John Carroll University, Lewis University, Loyola University Chicago, Loyola University Maryland, Loyola University New Orleans, Marian University, Marquette University, Niagara University, Saint Louis University, St. Catherine's University, St. John's University, University of San Diego, University of San Francisco and Seattle University.
Here we offer photos from the symposium.
Here we offer published work covering the first Balancing Market and Mission symposium.
Mission vs. Marketing
Published on October 21, 2011 by the Chronicle of Higher Education online, this article was among the most frequently e-mailed articles for a few days following its publication.