About UsOur StaffEnrollment FactsDePaul BrandEM&M LibraryCareersFor EM&M StaffCenter for Access and Attainment
Enrollment Management & Marketing

AUTHORED BY EM&M

Leadership and staff within the Division of EM&M are often called upon to author papers and give presentations on a variety of issues within higher education. We offer here a selection of published works. (These works have been reproduced with permission of the copyright owner; further reproduction without permission is prohibited.)

Kalsbeek, David H.

Reframing Retention Strategy for Institutional Improvement
Edited by David Kalsbeek, this book addresses the difficulty in gaining traction at the institutional level in improving student retention and degree completion?especially at larger four-year institutions. Readers will gain insight into a framework for thinking about student retention?the 4 Ps: profile, progress, process, and promise?and will learn how institutions have implemented institutional improvements that can be seen through a 4 Ps lens.


Portents of Peril in American Higher Education
This speech was given by David Kalsbeek on January 10, 2010, at the College Board Colloquium 2010—"Leading Boldly in Perilous Times." The College Board is a not-for-profit membership association that promotes excellence and equity in education through programs for K-12 and higher education institutions, and by providing students a path to college opportunities, including financial support and scholarships. Their annual Colloquium engages senior enrollment, financial aid and admission professionals in dialogue with college presidents and industry experts about critical issues facing higher education, their institutions and their students. In this speech, Kalsbeek comments on the looming crises and challenges facing higher education today.


Balancing Market and Mission: Enrollment Management in Catholic Higher Education
This is the opening address that David Kalsbeek gave at the "Balancing Market and Mission" symposium on Oct. 1, 2009. In this address, he introduced the concept of balancing market and mission in Catholic higher education and presented a market-centered challenge to Catholic universities' commitment to student access.


A Synopsis of Chicago Freshman Enrollment at DePaul University, Fall 2004-2008 
Prepared in May 2009 by David Kalsbeek, with research and analysis support provided by Enrollment and Marketing Research (within Institutional Research & Market Analytics) and the Center for Access and Attainment, this report is an excerpt of a presentation that discussed the trends in freshman enrollment among students from Chicago.


The Role of the Financial Aid Officer In Today's University
This is the keynote speech that David Kalsbeek gave at the 2009 Annual Conference of the Illinois Association of Student Financial Aid Administrators (ILASFAA) on March 22, 2009. ILASFAA is a professional association that consists of more than 500 members representing 150 Illinois higher education institutions and more than 50 state and federal agencies and lending institutions. ILASFAA provides professional development and leadership opportunities for members as well as a variety of networking and training programs. Paula Luff, DePaul University's assistant vice president for Financial Aid, has served as president of ILASFAA.


Enrollment Management: Setting the Context for Dialogue
Co-written with Don Hossler, professor of Educational Leadership & Policy Studies and director of the Project on Academic Success at Indiana University, this multi-part series will examine policies and practices that are central to campus-based efforts to manage enrollments and achieve enrollment goals, thereby clarifying an "enrollment management perspective" on a range of issues. The goal of these essays, which will be a regular feature within College and University Journal, is to extend an understanding of enrollment management, examine the underpinnings of this emerging profession, and promote professional dialogue.


CEOs for Cities Fall 2008 National Meeting - Remarks by David Kalsbeek
CEOs for Cities is a national network of urban leaders dedicated to creating next generation cities that hold the answers to many of the challenges our nation faces. On Nov. 6, 2008, David Kalsbeek spoke at the CEOs for Cities Fall 2008 national meeting—Capturing the City Dividend: The Next Four Years. This national meeting agenda identified specific steps cities can take in three action areas—Talent Dividend, Green Dividend, and Opportunity Dividend—to increase their own and the nation's wealth by billions of dollars annually through bottom-up strategies. Kalsbeek was part of the "Opportunity Dividend" panel, which explored strategies that work to reduce poverty. These are the comments prepared for that panel presentation.


Some Reflections on SEM Structures and Strategies
This three-part series, published in College and University Journal, was prepared for participants at AACRAO’s Fifteenth Annual Strategic Enrollment Management Conference (SEM XV), held Nov.13-16, 2005, in Chicago, Illinois. In this series of papers, David Kalsbeek introduces a four-fold construct for differentiating and comparing institutional approaches to SEM, four broad but distinct orientations that characterize how SEM structures and strategies are designed in colleges and universities. The four orientations that characterize EM structures include: (1) administrative orientation; (2) student-focused orientation; (3) academic orientation; and (4) market-centered orientation.


Strategic Enrollment Management (SEM) & the Challenge of Access: Truth or Dare
This is the plenary address that David H. Kalsbeek gave the at the AACRAO ’s 2005 National Annual Conference on “Access and Opportunity in Higher Education” in New York City on March 30, 2005. In his presentation, he places the current debate about access and opportunity in a historical and strategic context.  He challenges those critics who claim that the practice of Enrollment Management erodes access and opportunity for low-income students. To the contrary, he illustrates that the analytic discipline of the Enrollment Management approach enables institutions to weigh the price of their principles.


Structural, Strategic, and Tactical Innovations = SEM at DePaul
A chapter written by David H. Kalsbeek and Jane McGrath within Essentials of Enrollment Management. (Ed. Jim Black and Associates. Washington: American Association of Collegiate Registrars and Admissions Officers, 2004. 81-99.)


Campus Retention: The MBTI Instrument in Institutional Self-Studies
A chapter written by David H. Kalsbeek within Using the MBTI Instrument in Colleges and Universities. (Ed. Judith A. Provost and Scott Anchors. Gainesville: Center for Applications of Psychological Type, 2003. 87-122.)


Tomorrow's SEM Organization: New Perspectives and Priorities for a Changing Workforce
A chapter written by David H. Kalsbeek within The Strategic Enrollment Management Revolution. (Ed. Jim Black. Washington: American Association of Collegiate Registrars and Admissions Officers, 2001. 185-207.)


Organizations as Political Arenas
A chapter written by David H. Kalsbeek within Becoming a Leader in Enrollment Services: A Development Guide for the Higher Education Professional. (Ed. Roger M. Swanson and Faith A. Weese. Washington: American Association of Collegiate Registrars and Admissions Officers, 1997. 151-170.)


2005 Interview with Dr. David H. Kalsbeek
This article originally appeared in the Winter 2005 (Volume 80, No. 4) issue of College & University, and is being reproduced/distributed with the permission of the American Association of Collegiate Registrars and Admissions Officers. (c) Copyright 2005.



Spittle, Brian

Beyond Accessibility
"Beyond Accessibility," originally written by Brian Spittle in December 2008 and updated in August 2009, offers an enrollment management perspective on DePaul University's long-standing commitment to student access, and lays out some of the key issues and questions surrounding DePaul's commitment to access in the light of its changed market position.



FACE to FACE
Brian Spittle, assistant vice president for the Center for Access and Attainment at DePaul, has regularly contributed a perspective on American issues in college access to FACE to FACE, the newsletter of FACE, which is an active United Kingdom-wide network for practitioners involved with access, continuing education and lifelong learning. FACE and its members are at the forefront of the challenges involved in providing learning opportunities for all. The following are articles written by Spittle that appeared in FACE to FACE.