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Enrollment Management & Marketing

AUTHORED BY EM&M

Leadership and staff within the Division of EM&M are often called upon to author papers and give presentations on a variety of issues within higher education. We offer here a selection of published works. (These works have been reproduced with permission of the copyright owner; further reproduction without permission is prohibited.)

Kalsbeek, David H.

Some Reflections on SEM Structures and Strategies
This three-part series, published in College and University Journal, was prepared for participants at AACRAO’s Fifteenth Annual Strategic Enrollment Management Conference (SEM XV), held Nov.13-16, 2005, in Chicago, Illinois. In this series of papers, David Kalsbeek introduces a four-fold construct for differentiating and comparing institutional approaches to SEM, four broad but distinct orientations that characterize how SEM structures and strategies are designed in colleges and universities. The four orientations that characterize EM structures include: (1) administrative orientation; (2) student-focused orientation; (3) academic orientation; and (4) market-centered orientation.


Strategic Enrollment Management (SEM) & the Challenge of Access: Truth or Dare
This is the plenary address that David H. Kalsbeek gave the at the AACRAO ’s 2005 National Annual Conference on “Access and Opportunity in Higher Education” in New York City on March 30, 2005. In his presentation, he places the current debate about access and opportunity in a historical and strategic context.  He challenges those critics who claim that the practice of Enrollment Management erodes access and opportunity for low-income students. To the contrary, he illustrates that the analytic discipline of the Enrollment Management approach enables institutions to weigh the price of their principles.


Structural, Strategic, and Tactical Innovations = SEM at DePaul
A chapter written by David H. Kalsbeek and Jane McGrath within Essentials of Enrollment Management. (Ed. Jim Black and Associates. Washington: American Association of Collegiate Registrars and Admissions Officers, 2004. 81-99.)


Campus Retention: The MBTI Instrument in Institutional Self-Studies
A chapter written by David H. Kalsbeek within Using the MBTI Instrument in Colleges and Universities. (Ed. Judith A. Provost and Scott Anchors. Gainesville: Center for Applications of Psychological Type, 2003. 87-122.)


Organizations as Political Arenas
A chapter written by David H. Kalsbeek within Becoming a Leader in Enrollment Services: A Development Guide for the Higher Education Professional. (Ed. Roger M. Swanson and Faith A. Weese. Washington: American Association of Collegiate Registrars and Admissions Officers, 1997. 151-170.)



Spittle, Brian

An American Perspective on Access
Brian Spittle, assistant vice president for the Center for Access and Attainment at DePaul, has regularly contributed an American perspective to FACE to FACE, the newsletter of FACE, which is an active UK-wide network for practitioners involved with access, continuing education and lifelong learning. FACE and its members are at the forefront of the challenges involved in providing learning opportunities for all. The following are articles written by Spittle that appeared in FACE to FACE.