Brand and Product Management (MBA)

The concentration in Brand and Product Management is designed to help students learn to manage brands and brand-related assets.  After completing the concentration, students will be able to: 

• Manage existing brands
• Plan, develop, launch, and manage new brands
• Assess brand equity
• Understand the current branding environment
• Use analytic, creative and organizational skills
• Understand advertising and promotion management

This concentration is targeted toward the following types of professionals:

• Marketing professionals interested in acquiring expertise in brand and prodcut management
• Advertising professionals interested in learning about brands and brand and product management
• Brand Managers, Assistant Brand Managers, and Brand Associates

The Brand and Product Management MBA concentration is designed to help students learn to manage brands and brand-related assets.​​​​