The concentration in Brand and Product Management is designed to help students learn to manage brands and brand-related assets.  After completing the concentration, students will be able to: 

  • Manage existing brands
  • Plan, develop, launch, and manage new brands
  • Assess brand equity
  • Understand the current branding environment
  • Use analytic, creative and organizational skills
  • Understand advertising and promotion management

This concentration is targeted toward the following types of professionals:

  • Marketing professionals interested in acquiring expertise in brand and product management
  • Advertising professionals interested in learning about brands and brand and product management
  • Brand Managers, Assistant Brand Managers, and Brand Associates
Core Requirements (varies with admission and prior coursework)
24-48 hours
Concentration Requirements (varies with admission term) 24-36 hours
   Total hours required    48-72 hours