Catalog Version

Winter/Spring/Summer 2014-2015
Catalog update:
October 17, 2014

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Students are required to follow the Academic Handbook and Code of Student Responsibility

The concentration in Brand and Product Management is designed to help students learn to manage brands and brand-related assets.  After completing the concentration, students will be able to: 

  • Manage existing brands
  • Plan, develop, launch, and manage new brands
  • Assess brand equity
  • Understand the current branding environment
  • Use analytic, creative and organizational skills
  • Understand advertising and promotion management

This concentration is targeted toward the following types of professionals:

  • Marketing professionals interested in acquiring expertise in brand and product management
  • Advertising professionals interested in learning about brands and brand and product management
  • Brand Managers, Assistant Brand Managers, and Brand Associates
Core Requirements (varies with admission and prior coursework)
24-48 hours
Concentration Requirements (varies with admission term) 24-36 hours
   Total hours required    48-72 hours