The Consumer Insights concentration teaches students to plan, execute, analyze, and deliver high-quality market research and analytics.  This concentration is designed for professionals interested in increasing their research expertise as well as professionals interested in furthering their careers in the Marketing Research field.

The Consumer Insights concentration will provide students with the following skills and abilities: 

  • Learn how to plan, execute, analyze, and deliver high-quality market research to enhance business decision-making
  • Become well versed in marketing research
  • Make analytical presentations in a client-based atmosphere
  • Use substantiated facts and inferences to support decision making
  • Become familiar with a wide range of data sources and analytical techniques. 
Core Requirements (varies with admission term and prior coursework) 24-48 hours
Concentration Requirements (varies with admission term) 24-36 hours
   Total hours required    48-72 hours