The Master of Science in Marketing Analysis is deigned for students interested in a quantitative approach to marketing. Courses focus on the areas of marketing strategy and tactics; statistical training; and analyzing, interpreting and applying data. Classes are taught by scholars and business leaders who bring the real world of marketing into the classroom.
Through the program, students gain proficiency in
- Understanding the role of data in customer and market analysis.
- Creating marketing strategies based upon high-level data interpretation.
- Analyzing data to detect trends, exceptions, in sights and opportunities.
The program prepares students for careers in business analytics, market research, interactive marketing and other roles in data-driven marketing that require the integration of marketing skills with technical expertise.
Students who have earned or are currently pursuing an MBA may have up to six of their MBA courses count toward the requirements of the MS in Marketing Analysis degree depending upon the specific content of the course work and how recently it was completed.