Catalog Version

2013- 2014

Catalog update:
October 15, 2013

Access archived catalogs in the Catalog Archive section.​​​​​

Students are required to follow the Academic Handbook and Code of Student Responsibility

The Marketing concentration is designed to develop and sharpen skills in analysis, planning, and control of marketing activities.  The concentration aims to provide students with the knowledge and skills to identify and develop programs and products that meet customer needs and to prepare students for assuming and successfully discharging managerial responsibilities in marketing or marketing-related positions within the firm.