The Marketing concentration is designed to develop and sharpen skills in analysis, planning, and control of marketing activities.  The concentration aims to provide students with the knowledge and skills to identify and develop programs and products that meet customer needs and to prepare students for assuming and successfully discharging managerial responsibilities in marketing or marketing-related positions within the firm.

Core Requirements (varies with admission term and prior course work) 24-48 hours
Concentration Requirements (varies with admission term) 24-36 hours
   Total hours required    48-72 hours