Students are encouraged to consult with department faculty for course recommendations.
MARKETING STRATEGIES AND PLANNING
The basic elements of planning including the identification of the company's basic purpose and mission and their translation into specific objectives. Strategies to accomplish objectives are fused from marketing, financial, and manufacturing elements but emphasizing marketing elements. This course focuses on the contribution of marketing to the establishment of company policies, objectives, and marketing planning.
MKT 555 is a prerequisite for this class.