Course Requirements

The concentration in Marketing requires the following four courses:
 

Students may take 5 additional graduate-level marketing courses as electives and are encouraged to consult with department faculty for course recommendations. 

You can focus on one area of interest or take a broad array of classes to enhance your skills.

Here are some suggested courses for specific areas of interest.  If you have some other topics in mind, a faculty member or advisor can help you choose the best courses to match your interests.

Brand Management

Business Development

Consumer Insights

Digital Marketing

Global Marketing