Catalog Version

Winter/Spring/Summer 2014-2015
Catalog update:
October 17, 2014

Access archived catalogs in the Catalog Archive section.​​​​​

Students are required to follow the Academic Handbook and Code of Student Responsibility​​

The Master of Science in Marketing prepares students with the knowledge and skills required to strategically identify and develop products and services that meet customer needs.  Taught by scholars and business leaders who bring the real world of marketing into the classroom, course work emphasizes proficiency in analysis, conceptual ability, planning and control of market activity.  The program is structured around concentrations within the degree to give students more focused inquiry into key topics of interest.   

Upon graduating, students will be prepared for the rigors of a marketing career in an every-changing and fast paced industry. 

Students who have earned or are currently pursuing an MBA may have up to six of their MBA courses count toward the requirements of the MS in Marketing degree depending upon the specific content of the course work and how recently it was completed.   

Students without demonstrated competency in statistics at admission may be required to complete additional course work for the degree.​

​KGSB Core Course Requirements ​16 hours
​Marketing Core Course Requirements ​16 hours
​Marketing Concentration Course Requirements ​16 hours
   Total hours required    48 hours