Catalog Version

Winter/Spring/Summer 
2013- 2014

Catalog update:
October 15, 2013

Access archived catalogs in the Catalog Archive section.​​​​​

Students are required to follow the Academic Handbook and Code of Student Responsibility

Course Requirements  

The concentration in Marketing Strategy and Planning requires the following four courses:
 
Students are encouraged to consult with department faculty for related elective courses.

MKT 530

CUSTOMER RELATIONSHIP MANAGEMENT

Students are introduced to a new strategy methodology, CRM, which is currently being adopted by many organizations in efforts to enhance their competitive advantage. Focus is placed on understanding how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Both the business and consumer markets are examined in multiple vertical markets. New technology demonstrations and their impact will be discussed. Guest speakers provide current best-practice methods. Topics included: Case analysis and projects make up the course assignments.

MKT 798

SPECIAL TOPICS

Content and format of this course is variable. An in-depth study of current issues in marketing.