Catalog Version

Winter/Spring/Summer 2014-2015
Catalog update:
October 17, 2014

Access archived catalogs in the Catalog Archive section.​​​​​

Students are required to follow the Academic Handbook and Code of Student Responsibility​​

The M.A. in Public Relations and Advertising equips students with the expertise and skills necessary to strategically manage an organization’s communication with its publics. The Public Relations component stresses counseling and relationship management, while Advertising combines the management and creative aspects of persuasive communication.

The development, implementation and evaluation of research-based programs and campaigns are emphasized throughout the curriculum. Students who complete this course of study gain an understanding of the key principles and theories of public relations and advertising and an appreciation for the ethical requirements of responsible practice in these media-related fields.

The program offers skills-based training in such areas as speechwriting, media relations, crisis management and creative strategies. Most graduates of this program are industry-bound for successful careers in business, government, non-profit organizations and/or associations.​​​​

Core Requirements 16 hours
Elective Requirements 32 hours
   Total hours required    48 hours