Advertising and Promotion

Skills that lead to successful careers in Advertising and Promotion include: analysis of market research data; media planning; the creation of persuasive messages; strategic coordination of elements of the marketing communication mix; sales promotion strategies; public relations analysis and tactical management. You may consider the Standard concentration in Marketing to pursue this career path. Marketing elective courses for students interested in a career in advertising and promotion include the following:

Category Management

Category Management is the practice of managing a group of related products as one category to maximize profitability. Successful companies expect their suppliers to act as partners that will help them grow their businesses, sharing industry expertise and consumer insight. We have partnered with the Category Management Association to develop a unique curriculum that will prepare students for careers in this rapidly growing field and lead to industry certification. You may consider the Sales Leadership concentration in Marketing to pursue this career path. A student interested in category management should take the courses listed below:

International Marketing

The international area of marketing offers students the opportunity to examine the economy and business management of many countries in their political, historical, and socio-cultural context.  Students who concentrate on international marketing would develop career opportunities in international sales, international product management, or international marketing management. You may consider the Standard concentration in Marketing to pursue this career path. DePaul Marketing students may combine their majors with either a minor in a commercial language through the College of Liberal Arts and Sciences, or with selected course work in International Studies. Students interested in international marketing benefit by enrolling in the following Marketing courses:

Market Research

Market research encompasses problem formulation, data gathering, data analysis, and communication of findings. An understanding of statistics, psychology and sociology as related to marketing is desirable. You may consider the Standard concentration in Marketing to pursue this career path. A student interested in market research will benefit from the following courses:

Marketing Management

Many chief executives of top U.S. companies have a background in marketing. Strong marketing provides a key competitive advantage in a dynamic global economy. The marketing management emphasis is appropriate for students with a general interest in planning, development, and introduction of products and services. You may consider the Standard concentration or the IME program in Marketing to pursue this career path. A student interested in marketing management should take the following courses: 

Sales Leadership

The demand for trained and knowledgeable sales people has never been greater. Sales careers offer independence, ample financial reward, personal growth and opportunities for rapid advancement within the organization. In today’s economy, there are far more sales positions available, compensation levels are 20-40% higher than other entry level positions and sales positions are more stable in difficult economic times. You may consider the Sales Leadership concentration in Marketing to pursue this career path. A student interested in sales leadership could benefit from taking the following:

 

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