In addition to the three core College of Communication courses, students take five required classes, three Public Relations and Advertising electives, and two additional electives from the College of Communication. All Public Relations and Advertising majors must complete a total of 13 classes, or 52 credit hours.
PRAD 396 is open only to PRAD majors with senior standing (132 credit hours). Double majors who are completing the PRAD major may select either PRAD 396 or CMN 396, but not both.
Open elective credit also is required to meet the minimum graduation requirement of 192 hours.
This course explores the various ways marketers engage consumers with a specific goal of generating a purchase. This course will cover the basics of promotion, as well as the ways brands activate more image-based marketing tactics such as sports and arts sponsorships, cause marketing, and entertainment marketing. Students will learn how these tools can meet the dual objectives of driving purchase while maintaining a brand's image.
PRAD 244 is a prerequisite for this class.