Petition to Major
Students are admitted to a specialization on the basis of a petition to major process, which occurs during the spring of the freshmen or sophomore year. The petition to major process differs for each specialization, and students should contact the department chairs or area coordinators for more information. Students are not permitted to enroll in specialization classes until they have passed their petition to major.
Liberal Studies Learning Domain Specifications
Performing arts management majors enroll in the following courses within the learning domains:
INTRODUCTION TO THE BUSINESS OF MUSIC
(2 credits) Through lecture, discussion and projects, the student learns about various aspects of the music industry. This course is an overview of music business, studying relationships between artists, managers, agents, and attorneys; record companies and recording contracts; major labels vs. independent labels; music publishing and performing rights organizations; touring and merchandising; copyright and music licensing; careers in the music industry; and topical issues facing the industry today.
Status as an undergraduate Music or undergraduate Business student is a prerequisite for this class.
PERFORMING ARTS MANAGEMENT I: INTRODUCTION TO PERFORMING ARTS MANAGEMENT
(4 credits) The class will introduce the history, theory, and art of management and leadership in the field of performing arts. The student will learn about styles of arts administration, contemporary issues facing the artists, administrators, and organizations, and opportunities for careers in arts administration and management. (Cross-listed with THE 201)
PAM 200 is a prerequisite for this class.
PERFORMING ARTS MANAGEMENT II: ORGANIZATIONAL STRUCTURE AND FINANCIAL MANAGEMENT
(4 credits) Through lecture, discussion, and projects, the student learns about producing and presenting arts organizations and not-for-profit organizational structures, short- and long-term planning, financial management, and audience development. Other topics include choosing a season, managing ticket sales, box office procedures, facility management, and management information systems.(Cross-listed with THE 202)
PAM 301 is a prerequisite for this class.
PERFORMING ARTS MANAGEMENT III: MARKETING FOR THE ARTS
(4 credits) Through lecture, discussion, and projects, the student learns about strategies and objectives in marketing and promoting the performing arts. Specific focus is given to targeting audiences; organizational image and branding; patron support services; promotions, publicity, and advertising; and working with various forms of media, including social networking and technology-based platforms. (Cross-listed with THE 203)
PAM 302 is a prerequisite for this class.
PERFORMING ARTS MANAGEMENT IV: INSTITUTIONAL ADVANCEMENT & COMMUNITY ENGAGEMENT
(4 credits) Through lecture, discussion and special projects, the student learns about institutional advancement and development and collaborations with internal and external constituencies. Topics covered include forming partnerships, community outreach, board development and engagement, fund raising and grant writing, donor cultivation, and the philanthropic community. This course is the final course in the four-course sequence on Performing Arts Management, and integrates the topics, vocabulary, themes, and subjects introduced in the previous three courses. (Cross-listed with THE 207)
PAM 303 is a prerequisite for this class.
PERFORMING ARTS MANAGEMENT INTERNSHIP
The internship provides the student with an experiential opportunity to learn by working with professionals in the Performing Arts Management and/or Music Business industries.
Status as a Music student is a prerequisite for this class.
INTRODUCTION TO ACCOUNTING I
Introduction to Accounting I, provides an introduction to financial accounting as the means of recording, storing and summarizing economic events of the business enterprise to meet external reporting needs. Emphasis is placed on the preparation and analysis of financial statements and other financial reports to the public based on the accounting equation, accrual accounting concepts, and data gathering techniques. Topics include corporate accounting for current and long term assets and current liabilities, and the corporate income statement.
MAT 130 is a prerequisite for this class.
INTRODUCTION TO ACCOUNTING II
Introduction to Accounting II, a companion and sequel course to Accounting 101, continues to explore basic accounting fundamentals and concepts. The course provides an introduction to managerial accounting and internal reporting. Topics include financial accounting for long-term liabilities, the components of stockholders equity, the statement of cash flows, financial statement analysis, budgeting and variance analysis, job costing for the service sector and cost analysis for decision-making.
ACC 101 is a prerequisite for this class.
ELEMENTS OF STATISTICS
Descriptive statistics, elements of probability, the binomial and normal probability models; large and small sample hypothesis testing, correlation and regression analysis. Use of computer packages. This course does not count toward mathematics major credit. Cross-listed with SOC 279.
MAT 101 or above or placement by test is a prerequisite for this class.
FINANCE FOR NON-BUSINESS MAJORS
This course will provide to non-business majors a foundation in the concepts and basic tools used in finance and financial management of the business firm, including time value of money, risk and return, interest rates and how companies raise money and reward their investors. Students will be able to understand at a basic level the financial statements, ratios and performance measures and financial markets and institutions they are likely to encounter in a general business environment. Students will also learn how to analyze and make more effective the operations of the firm from a financial perspective.
PRINCIPLES OF MANAGEMENT
Effective application of managerial techniques and concepts to continually improve an organization's competitive position in the marketplace. Topics include management processes, values and attitudes, ethics and diversity, the global environment of management, strategic planning, organizational structures, motivation, leadership, teams, human resources, organizational control, and organizational communications.
At least 88 cumulative units is a prerequisite for Business courses that require Junior standing.
LEGAL & ETHICAL ASPECTS IN THE BUSINESS ENVIRONMENT
Legal and Ethical Aspects in the Business Environment. Study of the nature and philosophy of law including ethical perspectives and fundamental concepts and legal principles of sales contracts, product liability, business organizations, and employment law including ethical and social responsibilities in the managerial process.
Sophomore standing is a prerequisite for this class.
PRINCIPLES OF MARKETING
Marketing 301 introduces basic marketing terminology and the relationships between and among these terms relevant to the creation and implementation of basic marketing strategy. The course content also focuses upon the controllable and uncontrollable variables which have bearing on the success or failure of marketing programs. The course also provides students with opportunities to demonstrate their ability to connect concepts discussed in the text and those same concepts appearing in academic and practitioner publications and popular business periodicals.
MAT 137 or equivalent is a prerequisite for this class.
BUSINESS CALCULUS I
Differential calculus of one or more variables with business applications. Formerly BMS 125.
MAT 130 or equivalent is a prerequisite for this class.
PRINCIPLES OF MICROECONOMICS
Principles of Microeconomics. Basic theories of micro (or individual) economic units; the theory of consumer demand, the firm, and distribution; pricing and production in competitive, monopolistic and oligopolistic industries.
MAT 130 or equivalent is a prerequisite for this class.