Catalog Version

Autumn 2017-2018

Catalog update: 

May 15, 2017

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The Master of Science (MS) in Marketing Analysis program focuses on the quantitative approaches and aspects to marketing, specifically:
  • Analytical tools
  • Analyzing, interpreting and applying data
  • Market research
  • Marketing strategies and planning
  • Statistics
This program is designed for the student with a bachelor’s degree, or who has earned or is earning an MBA.


The MS in Marketing Analysis program will provide you with the skills and knowledge to make you a highly sought after candidate for many companies and organizations.  Through the program, you will develop an in-depth understanding of:
  • The role of data in customer and market analysis
  • Data analysis to detect trends, exceptions and business opportunities
  • The latest marketing analytic tools
  • Decision-making strategies
  • How to create marketing strategies based on data collection and interpretation

In addition, you will have access to extensive networking opportunities through DePaul’s strong alumni association in Chicago.

Career Outlook

A wide range of organizations routinely recruit marketing analysis graduates for positions in consulting, research, digital marketing, analytics and strategic insight.
Degree Requirements 48 hours
  Total hours required   48 hours