Catalog Version

Winter/Spring/Summer 2016-2017
Catalog update: 
October 15, 2016

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The Marketing Strategy and Planning MBA concentration puts you on track for upper-level management positions as it prepares you to master the art and science of business development and marketing.  The program prepares you to find and evaluate new market opportunities, build strong customer relationships and design sustainable market strategies, as well as to understand organizational structure, competitive pricing and advantage, and external factors that affect marketing.


In this concentration, you will gain knowledge and abilities to:

  • Manage customers, product lines and new product development.
  • Understand the design and sustainability of innovative business models.
  • Develop plans and systematic strategies to achieve firm objectives.
  • Analyze consumer behavior and translate your findings into sound business decisions.

Career Outlook

The Marketing Strategy and Planning MBA concentration will put you on a career track for senior marketing positions, including chief marketing officer, creative director, senior brand manager and senior product manager.  Graduates of the program have advanced to senior and executive marketing positions in both retail and media industries.

Core Requirements (varies with admission term and prior course work)
24-48 hours
Concentration Requirements (varies with admission term) 24-36 hours
  Total hours required   48-72 hours