Catalog Version

Winter/Spring/Summer 2014-2015
Catalog update:
October 17, 2014

Access archived catalogs in the Catalog Archive section.​​​​​

Students are required to follow the Academic Handbook and Code of Student Responsibility​​

The Marketing Strategy and Planning concentration is designed for students interested in participating in upper-level management decision-making. This concentration provides the skills and abilities needed to:

  • Manage customers, product lines, and new product development.
  • Understand the design and sustainability of innovative business models.
  • Develop plans and systematic strategies to achieve firm objectives.
Core Requirements (varies with admission term and prior course work)
24-48 hours
Concentration Requirements (varies with admission term) 24-36 hours
   Total hours required    48-72 hours