Catalog Version

2013- 2014

Catalog update:
October 15, 2013

Access archived catalogs in the Catalog Archive section.​​​​​

Students are required to follow the Academic Handbook and Code of Student Responsibility

The Marketing Strategy and Planning concentration is designed for students interested in participating in upper-level management decision-making. This concentration provides the skills and abilities needed to:

  • Manage customers, product lines, and new product development.
  • Understand the design and sustainability of innovative business models.
  • Develop plans and systematic strategies to achieve firm objectives.