Major Declaration Requirements
To declare a major in Marketing, a student must meet the following requirements:
- Completion of 28.0 hours at DePaul University
- The following courses must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher: ACC 101, ACC 102, BLW 201, ECO 105, ECO 106, MAT 135, MAT 136, and MAT 137
- A minimum cumulative DePaul grade point average of 2.500
- A minimum Marketing grade point average of 2.000
- No grades of IN, R, or lower than C- in any Marketing (MKT) course or course used toward the Marketing major
- Completion of MKT 301 and MKT 310 with minimum grades of C-
Course Requirements
In addition to MKT 301 and MKT 310, a student majoring in Marketing is required to complete the following courses totaling 30.0 hours plus 4.0 hours to be shared with the Business Core (34.0 hours total):
- Three required courses to be taken for 10.0 hours:
- One Marketing Concentration of five courses to be taken for 20.0 hours
- One required course to be taken in Business Core:
MKT 202 should be taken as early as possible.
Communication Requirement
MKT 376 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.
Multiple Marketing Concentrations
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Open elective credit (16.0 hours) is also required to meet the minimum graduation requirement of 192 hours.
Degree Conferral Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
MKT 202
QUANTITATIVE METHODS IN MARKETING
This course explores quantitative techniques commonly used in business to aid in marketing decision making. It explores the concepts which underlie techniques and provides skills to understand and manipulate data using spreadsheet software. Statistics that are frequently used in marketing are taught. This course should be taken as soon as you decide to pursue a major or minor in Marketing.
Prerequisites:
MAT 137 or equivalent is a prerequisite for this class.MKT 305
INTRODUCTION TO MARKETING RESEARCH
This course focuses on how to match research design (exploration, surveys, observation and experiments) with an organization's marketing problems. You will learn how to: design questionnaires, collect and analyze survey data, prepare and conduct focus groups and design experiments. Some knowledge of statistics required.
Prerequisites:
(MKT 202 or FIN 202 or MGT 202) and MKT 301 are a prerequisite for this class.MKT 315
STRATEGIC TOOLS FOR MARKETERS
This course provides depth of knowledge to understand and apply important and relevant concepts in marketing such as market demand forecast, product positioning, pricing, marketing performance assessment, and product design. The course covers several hands-on tools that are frequently used by marketers and business-people to generate deep customer insight to aid decision-making in the above-mentioned areas.
Prerequisites:
MKT 202, MKT 301 and MKT 310 are a prerequisite for this class.MKT 359
ADVANCED MARKETING MANAGEMENT
This course will familiarize students with the role of the marketing manager in charting the direction of a business, and formulating strategies to create or sustain competitive advantage. It provides knowledge and skills to help students identify, analyze, and address marketing problems and opportunities, and enable them to make effective business decisions. PREREQUISITE(S): MKT 202 & MKT 310
Prerequisites:
MKT 202 and MKT 310 are a prerequisite for this class.MKT 376
EFFECTIVE BUSINESS COMMUNICATION
This course is designed to expand the participant's communication skills through the application of the principles of communication science and the psychology of persuasion in a contemporary business setting. Students are shown how to develop successful communication and message packaging strategies useful in a variety of communication venues including: memos, meetings, briefings, interviews and individual and team presentations. Oral presentations and written communication techniques are explored including use of visuals, computer graphics, and layout techniques. The mechanisms of Speech Apprehension (stage fright) are presented as well as techniques for management and reduction of this common, debilitating phenomenon. Personal ethics and credibility are explored as important components of effective communication, both individually and as part of a team.
MKT 320
PRINCIPLES OF ADVERTISING
Development of an understanding of the principles, processes, and methods employed in advertising and sales promotion of products and services directed toward consumers and business. Discussion will involve understanding the behavior of the target audience, developing advertising, budgeting for advertising, creating the message and media strategy, and measuring the effectiveness of the advertising program.
Prerequisites:
MKT 202 and MKT 310 are a prerequisite for this class.MKT 399
INDEPENDENT STUDY
Available to students of demonstrated capability for intensive independent work in marketing.
Prerequisites:
MKT 301, MKT 310 and permission of the instructor is a prerequisite for this class.MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
The course is designed to challenge students to think critically about culture and international marketing, with an emphasis and perspective on multicultural markets. The course is structured to examine cross-cultural and intercultural approaches that intertwine with the international business environment and the impact that both have on the marketing of goods and services.
Prerequisites:
MKT 202, MKT 301 and MKT 310 are a prerequisite for this class.A&S 491
ADMINISTRATIVE THEORY AND BEHAVIOR
This course concerns theoretical concepts and empirical research relating to administrative behavior in organizations with special reference to educational organizations. Concepts are examined within the typical decisional framework of supervisors, chief school business officers, principles, and superintendents, and similar positions in the helping professions. Assignments are individualized.
Prerequisites:
Status as an Advanced Masters Education student is a prerequisite for this class.MKT 352
NEW PRODUCT DEVELOPMENT
An introduction to the various types of new products and services, and to the new product management process used by many firms to increase the likelihood of success while minimizing financial risk. Students will learn about new product conceptualization, development, and launch stages of the process, and be introduced to some of the tools and techniques employed in each.
Prerequisites:
(MKT 202 or FIN 202 or MGT 202) and MKT 301 are a prerequisite for this class.MKT 360
INTERNATIONAL MARKETING
The course is designed to provide students with an understanding of international marketing within a global framework. The course focuses on marketing concepts, theories, and principles applicable to international marketing management. The course is structured to examine the environmental factors (political, economic, cultural, and demographics) that drive host-country governments' goals and objectives that affect firms and industries operating in developed and emerging markets of the world. Emphasis is placed on marketing strategies to emerging economies in different regions of the world and to how to start, develop and become a truly global marketing force today.
Prerequisites:
MKT 202, MKT 301 and MKT 310 are a prerequisite for this class.MKT 377
FUNDAMENTALS OF SALES & NETWORKING
In the current business environment, companies are focusing their efforts on recruiting well-trained and refined sales professionals who generate substantial revenue. This course is designed to expose students to the energy, decorum, techniques and methods of superior selling sought after in today's business environment. Coursework will examine networking techniques and ways in which to identify high-potential opportunities. Application of techniques is crucial to learning this material; therefore students will be given the opportunity to implement learned techniques via real-world selling activity.
MKT 398
SPECIAL TOPICS
Content and format of these courses are variable. An in-depth study of current issues in marketing. Subject matter will be indicated in class schedule. The Marketing department offers special topics in a variety of areas. Students may take more than one special topics course as an elective.
MKT 395
INTERACTIVE/INTERNET MARKETING
The course provides an introduction to Interactive/Internet marketing methods and high-level insight into the technology challenges that the respective marketing effort presents. Business to Consumer examples and strategies will be explored in a variety of vertical markets (e.g. financial services, technology, retail, catalog, manufacturing, health care, hospitality and entertainment). Integration with other marketing channels will be discussed. Global, privacy (including legislation challenges) and ethical issues will be introduced. Format will include lecture, guest speakers from the industry, Web browsing, quizzes, analysis and strong emphasis on discussion. A web integrated marketing strategy paper will be developed incorporating all concepts and experiences.
Prerequisites:
MKT 301, MKT 310, and ([MKT 202 and MKT 305] or an intended/declared HSP Virtual Marketing specialization) is a prerequisite for this class.MKT 393
MARKETING INTERNSHIP
Internships provide an opportunity to obtain valuable professional experience and contacts in advertising agencies, manufacturing, services, public relations agencies, and communications. IME Marketing majors are required to complete one quarter of intern credit. The department's internship coordinator will work with each student to obtain placement. Students will work for and study the marketing operation of the firm. Marketing internship may be taken, with approval of the coordinator, any quarter. In lieu of internship, IME students may, with approval of the Chair, elect to complete a Marketing elective. MKT 393 qualifies for the Junior Year Experiential Learning requirement.
MKT 390
SERVICE MARKETING
This course will explore the identifying characteristics of service marketing as compared and contrasted with product marketing. The conceptual differences in marketing of intangibles vs. tangible offerings to the market will be emphasized. The course will consist of lecture, discussion, readings and cases.
Prerequisites:
MKT 202, MKT 301 and MKT 310 are a prerequisite for this class.MKT 378
SALES STRATEGY & TECHNOLOGY
Students taking this course will be provided with a comprehensive understanding of sales strategy and sales technology used to optimally organize and deploy sales resources. At the heart of this course is an introduction to the principles of customer relationship marketing and customer acquisition programming. Students will learn via lecture, text, guest lecturers, exposure to the latest technological tools and current case study. This course will benefit participants by providing a true perspective as to what role sales plays today and will play in the future of customer-centric organizations.
Prerequisites:
MKT 202, MKT 310 and (MKT 376 or MKT 377) are a prerequisite for this class.MKT 379
LEADERSHIP IN SALES ORGANIZATIONS
This is a strategic sales course which emphasizes strategic leadership (setting the course), organization leadership (selecting, organizing, motivating, measuring and conflict resolution), and personal leadership (leading people, leading talent and leading yourself) in today's changing sales organization.
Prerequisites:
MKT 202, MKT 310 and (MKT 376 or MKT 377) are a prerequisite for this class.MKT 383
ADVANCED VALUATIONS FOR BUSINESS
This is a strategic sales course which emphasizes the psychology of selling in complex selling situations, identifying the decision maker among multiple contacts, quantifying the value proposition to the customer, and presenting a compelling sales proposal.
Prerequisites:
MKT 202, MKT 310 and (MKT 376 or MKT 377) are a prerequisite for this class.MKT 382
PRINCIPLES OF CATEGORY MANAGEMENT
Successful companies expect their suppliers to act as partners that will help them grow their businesses, not simply to trade share among competitors. Relationships are established between buyer and seller when vendor partners demonstrate and leverage business understanding to build customer volume. In consumer packaged goods, this practice is known as category management. The course is taught through the case method to learn the category management process, use the information systems and data resources available and develop sales presentations that effectively communicate solutions for business problems in three different industries.
Prerequisites:
MKT 202, MKT 310 and (MKT 376 or MKT 377) are a prerequisite for this class.MKT 380
SCIENCE OF RETAILING
Students are introduced to concepts of the retail business model which include: identifying the target consumer and market, development and implementation of merchandising plans, interaction with supply chains, management of human resources and the financial implications of decisions at the corporate and store levels.
Prerequisites:
MKT 202, MKT 310 and (MKT 376 or MKT 377) are a prerequisite for this class.MKT 381
BUILDING FINANCIAL RELATIONSHIPS
Students learn the basic financial products and services that help clients achieve their financial goals and will gain a basic understanding of financial planning. More importantly, students learn how to identify prospects, uncover client financial needs, help clients achieve their financial goals and build the trusted relationships that lead to turning a prospect into a customer and a customer into a lifelong client. The course includes guest speakers, role playing, presentations and the development of a personal financial plan for each student.
Prerequisites:
MKT 202, MKT 310 and (MKT 376 or MKT 377) are a prerequisite for this class.MKT 301
PRINCIPLES OF MARKETING
Marketing 301 introduces basic marketing terminology and the relationships between and among these terms relevant to the creation and implementation of basic marketing strategy. The course content also focuses upon the controllable and uncontrollable variables which have bearing on the success or failure of marketing programs. The course also provides students with opportunities to demonstrate their ability to connect concepts discussed in the text and those same concepts appearing in academic and practitioner publications and popular business periodicals.
Prerequisites:
MAT 137 or equivalent is a prerequisite for this class.MKT 310
CONSUMER BEHAVIOR
An analysis of the environmental, social and psychological factors that influence an individual's consumer decisions. Specific areas studies will be consumer motivation, attitudes, learning and decision processes, as well as lifestyles, reference groups, communication and cultural influences.
Prerequisites:
MKT 301 is a prerequisite for this class.ICS 350
INTERNATIONAL BUSINESS SEMINAR
This foreign study course is meant to introduce the student to the world of international life and business as it is today. The course provides students the opportunity to visit and study foreign commercial enterprises on-site as they exist today. Additional emphasis is placed on the understanding overseas cultures, self-reference criteria, and the fact that people around the world can maintain/develop hopes and dreams within their own lifestyle even though it may differ from others. Most courses in this group will count for liberal studies credit as an experiential learning course. See the Director of the Driehaus Center for International Business or the College of Commerce undergraduate office for additional information. Registration with the Driehaus Center is required. International Business Seminars may not be taken Pass/Fail.
ACC 101
INTRODUCTION TO ACCOUNTING I
Introduction to Accounting I, provides an introduction to financial accounting as the means of recording, storing and summarizing economic events of the business enterprise to meet external reporting needs. Emphasis is placed on the preparation and analysis of financial statements and other financial reports to the public based on the accounting equation, accrual accounting concepts, and data gathering techniques. Topics include corporate accounting for current and long term assets and current liabilities, and the corporate income statement.
Prerequisites:
MAT 130 is a prerequisite for this class.ACC 102
INTRODUCTION TO ACCOUNTING II
Introduction to Accounting II, a companion and sequel course to Accounting 101, continues to explore basic accounting fundamentals and concepts. The course provides an introduction to managerial accounting and internal reporting. Topics include financial accounting for long-term liabilities, the components of stockholders equity, the statement of cash flows, financial statement analysis, budgeting and variance analysis, job costing for the service sector and cost analysis for decision-making.
Prerequisites:
ACC 101 is a prerequisite for this class.BLW 201
LEGAL & ETHICAL ASPECTS IN THE BUSINESS ENVIRONMENT
Legal and Ethical Aspects in the Business Environment. Study of the nature and philosophy of law including ethical perspectives and fundamental concepts and legal principles of sales contracts, product liability, business organizations, and employment law including ethical and social responsibilities in the managerial process.
Prerequisites:
Sophomore standing is a prerequisite for this class.ECO 105
PRINCIPLES OF MICROECONOMICS
Principles of Microeconomics. Basic theories of micro (or individual) economic units; the theory of consumer demand, the firm, and distribution; pricing and production in competitive, monopolistic and oligopolistic industries.
Prerequisites:
MAT 130 or equivalent is a prerequisite for this class.ECO 106
PRINCIPLES OF MACROECONOMICS
Principles of Macroeconomics. Fundamental theories of macro (or aggregate) economics: supply and demand, national income accounting and analysis, and international trade. Analysis of unemployment, and inflation, and policies designed to combat these and other current problems.
Prerequisites:
MAT 130 or equivalent is a prerequisite for this class.MAT 135
BUSINESS CALCULUS I
Differential calculus of one or more variables with business applications. Formerly BMS 125.
Prerequisites:
MAT 130 or equivalent is a prerequisite for this class.MAT 136
BUSINESS CALCULUS II (FORMERLY BMS 126)
Integral calculus, matrix algebra, and probability theory with business applications. Formerly BMS 126.
Prerequisites:
BMS 125 is a prerequisite for this class.MAT 137
BUSINESS STATISTICS
Basic concepts of statistics and applications; data analysis with the use of Excel; theoretical distributions; sampling distributions; problems of estimation; hypothesis testing; problems of sampling; linear regression and correlation. Formerly BMS 142.
Prerequisites:
MAT 136 or equivalent is a prerequisite for this class.