DePaul University > Academics > Undergraduate > Majors > Marketing

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Develop tactical and strategic marketing skills

As a Marketing major at DePaul, you’ll deepen your understanding of how marketing delivers value to customers and businesses. You will develop your skills for analyzing and solving market problems to create and implement marketing strategies.

Choose from one of three concentrations for your bachelor’s degree in Marketing:

  • Digital Marketing incorporates the coursework you’ll need to be successful in organizations that emphasize social media, interactive and mobile marketing.
  • Standard Marketing provides you with the flexibility to tailor courses to fit a wide array of careers that interest you.
  • Sales Leadership allows you to combine classroom learning with real-world experiences, preparing you for professional growth opportunities that often come with success in sales management. You’ll benefit from mentorship and career connections provided by faculty and corporate partners associated with DePaul’s Sales Leadership Center.

Your bachelor’s degree in Marketing from DePaul will be enhanced by completing a directed internship with a local business in an area of marketing that fits your interest.

Our Integrated Marketing Education (IME) honors sequence gives a select group of Marketing majors a hands-on opportunity to develop skills in marketing management, taking courses that focus on information gathering analysis, strategic planning or tactical decision-making.

DePaul’s Driehaus College of Business is located in downtown Chicago, in the heart of the city’s business district, providing you with countless opportunities to intern and work professionally with leading businesses and marketing firms.

Online Degree Options

The Marketing BSB from DePaul’s Driehaus College of Business provides a solid grounding in theoretical and professional applications to support a successful career in this exciting field. Between courses taught by current, respected industry professionals, case study exercises on globally active firms, and a required, directed internship, you’ll gain critical knowledge and skills to develop marketing solutions that connect with customer needs.

This online program offers a choice of three concentrations—digital marketing, standard marketing or sales leadership—attending class remotely in real time or on your time. With our generous credit transfer policy, it’s possible to earn this degree in just two years, depending on your previous college experience.



  • Consumer Behavior
  • International Marketing
  • Internet Marketing
  • Marketing Management
  • Marketing Analysis and Planning
  • Mobile Marketing
  • New Product Development
  • Quantitative Methods
  • Sales Strategy and Technology
  • Social Media Marketing


  • Digital Marketing
  • Sales Leadership
  • Standard

Career Options

Common Career Areas

  • Advertising
  • Brand management
  • Consumer product marketing
  • Market research
  • Product development
  • Sales management
  • Strategic planning
More career info


of Marketing graduates were employed, continuing their education or not seeking employment after graduation.

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