Jacqueline Amacher

Degrees

MBA
BS, Business and Marketing

Bio

Jacqueline Amacher is an executive turned professor who is passionate about guiding the next generation of entrepreneurs, marketers and innovators. With a career built at the intersection of emerging technologies, strategic marketing and new venture growth, she now focuses on educating and mentoring students, creating curricula for academic institutions, and advising startup founders and established brands. 

As the founder of F1RST Marketer Group, Amacher brings two decades of experience pioneering marketing strategies, driving brand growth, and leading interdisciplinary planning and operations. She specializes in critical inflection points, including brand and product launches, brand positioning, market expansion and fractional leadership, consistently creating impactful opportunities for tech-driven brands. 

Currently an adjunct professor of marketing at DePaul University and Colorado College, Amacher works to nurture students’ entrepreneurial spirit and inspire the next generation of modern marketers and entrepreneurs. She is also a Fulbright Specialist, visiting host universities abroad to design academic courses and deliver lectures. 

An early adopter of technology with a career focused on launching and marketing emerging technologies and pattern-breaking solutions, Amacher has been at the forefront of digital transformation. Her work has ranged from the creation and launch of the first digital mobile network in the United States and early cellular flip phones to global innovations such as SMS, mobile financial services, fintech and SaaS solutions. Brands she has worked with include Verizon, Motorola, Interpublic Group, Women’s World Banking, CDW, and multiple startups and early-stage companies.