A Student Entrepreneur’s Journey
Finance major Eddie Favela (’25) turned a side hustle into Vidagua, a bottled agua fresca company
<div class="ck-content"><p>When finance major Eddie Favela isn't in class or studying, he's busy building his consumer-packaged goods company, <a href="https://vidaguabeverages.com/?srsltid=AfmBOopD8gUbf1JOCwUsP1FT2f_Vntlkb8LlkNEVaC-_tLf1r82gIs0K" target="_blank" title="Vidagua">Vidagua</a>. The bottled agua fresca brand combines “vida" and “agua" in its name and offers a lighter, less-sugary version of the traditional Mexican and Latin American drink. Vidagua has already expanded into about 10 states, with notable launches on the West Coast, including the grocery chains Gelson's and Lassen's in California.</p></div>