Marketing encompasses all processes involved in bringing goods and services to consumers and satisfying customer needs and wants. Successful marketing requires the ability to know how and when to do research, how to analyze markets and behavior, and how to develop products and services that satisfy or even anticipate customers' needs.
The Marketing program curriculum includes courses that are designed to develop and sharpen your skills in analyzing and solving market problems in the following areas:
- Business to business
Marketing analysis and planning
New product development
Sales strategy and technology
As a Marketing major, you will choose either the Standard or Sales Leadership concentration.
The standard marketing concentration will provide you with a broad range of knowledge of marketing and allow you to pursue a variety of careers in the industry. Your
electives will focus on many areas involved in marketing, including:
The sales leadership concentration combines classroom
learning with real-world experiences, preparing you for independence,
financial reward and professional growth opportunities that often come
with success in sales.
- Market research
- Marketing management
- Sales management
As a sales leadership student, you will take courses that focus on:
Sales leadership courses are led by faculty with extensive sales
experience and by sales executives from leading corporations, providing
you with insight into how to become successful in the sales industry.
You will also have the opportunity to visit sales teams at companies in
Chicago, complete internships and interview with leading organizations
for entry-level positions.
- Development of organizational leadership in a sales environment
- Oral and written communication
- Selling technique and networking
- Use of technology in customer strategy and identification
As a Marketing major, you may be selected for its Integrated Marketing Education (IME) honors sequence. The IME course sequence emphasizes doing as the basis for learning. You will take courses that focus on:
- Information gathering analysis
- Strategic planning
- Tactical decision-making
Classes focus on the completion of "milestone" projects that you will complete as part of a marketing team, and you will be coached and mentored by faculty and business professionals. Through these projects, you will understand the roles and responsibilities of marketing managers and become prepared to enter the workforce.
You will also gain hands-on experience in the marketing industry by completing a directed internship with a local business in an area of marketing in which you are interested. The marketing department has internship relationships with advertising and public relations firms, internet and social media marketing agencies, research firms, non-profit organizations and manufacturers.