The Marketing program is designed to develop and sharpen your skills in analyzing and solving market problems.

You can choose either the standard marketing concentration or the sales leadership concentration. The standard marketing concentration provides you with the flexibility to tailor courses to fit a wide array of careers that interest you. The sales leadership concentration allows you to combine classroom learning with real-world experiences, preparing you for professional growth opportunities that often come with success in sales.

You will gain hands-on experience in the marketing industry by completing a directed internship with a local business in an area of marketing in which you are interested.

As a Marketing major, you may be selected for our Integrated Marketing Education (IME) honors sequence, taking courses that focus on information gathering analysis, strategic planning or tactical decision-making.


Sample Courses:

  • Business to Business
  • Consumer Behavior
  • International Marketing
  • Internet Marketing
  • Management
  • Marketing Analysis and Planning
  • New Product Development
  • Quantitative Methods
  • Sales Strategy and Technology

Program Concentrations/Tracks:

  • Standard
  • Sales Leadership

Career Options

Common Career Areas:

  • Advertising
  • Banking
  • Brand management
  • Consumer product sales
  • Customer relations
  • Market research
  • Product development
  • Sales management
  • Strategic planning


94 percent of 2015 Marketing graduates were employed, continuing their education or not seeking employment after graduation.

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