To inquire about this program:Admission Office | 312-362-8300
Marketing encompasses all processes involved in bringing goods and services to consumers and satisfying customer needs and wants. Marketing activities range from research and product development to advertising and sales.
The Marketing program curriculum includes the following courses:
- Business to business
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Consumer behavior
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International marketing
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Internet marketing
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Management
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Marketing analysis and planning
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New product development
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Quantitative methods
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Sales strategy and technology
As a Marketing major, you may follow the standard marketing program or apply for the Integrated Marketing Education (IME) program, which focuses on real-world issues marketing managers are likely to encounter. In the IME program, you are required to do an internship in the Chicago business community and complete the following courses:
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Information gathering analysis
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Tactical decision making
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Strategic planning
The marketing program also offers sales leadership and multicultural marketing concentrations, which can be paired with either the standard marketing program or the IME program.
You are encouraged to participate in one of DePaul's Study Abroad programs in Europe or Asia to help develop an international business perspective.
DePaul is located in the heart of Chicago's business community, giving you opportunities to intern and work professionally with leading marketing agencies and businesses.