In the Public Relations and Advertising program you will develop an understanding of public relations and advertising theories and practices. You will learn to consider advertising and public relations processes, products and effects from multiple perspectives, as well as develop critical thinking skills and your ability to speak and write effectively.
Based on your career goals, you may choose to take courses that concentrate on either public relations or advertising. Public relations focuses on maintaining and promoting the image of a company, while advertising generally focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas.
Courses in the Public Relations and Advertising program curriculum include:
- Advertising campaigns
- Communication law
- Crisis communication management
- Digital advertising
- Ethics in public relations and advertising
- Event planning
- Health public relations
- Integrated communication campaigns
- Marketing public relations
- Political communication
- Public speaking
- Writing for public relations and advertising
With this program, you may choose to concentrate in Latino Media & Communication. This concentration will teach you how to think critically about all aspects of media and communication, with a particular focus on Latino media and Latino communities.
In 2013, the Public Relations and Advertising program was named one of five national finalists for 'PR Education Program of the Year' by the PR WeekAwards.
DePaul is located in the heart of Chicago’s business community, giving you opportunities to intern and work professionally with leading public relations and advertising agencies and businesses.
We also offer combined bachelor's/master's degree programs, which allow you to complete a bachelor's degree and a graduate degree in five years. You may choose to combine your BA in Public Relations and Advertising with one of the following master's degree programs:
- Health Communication
- Media and Cinema Studies
- Organizational and Multicultural Communication
- Relational Communication