Public Relations and Advertising

In the Public Relations and Advertising program, you will develop an understanding of public relations and advertising theories and practices. You’ll learn to consider advertising and public relations processes, products and effects from multiple perspectives, as well as develop critical thinking skills and your ability to speak and write effectively.

You may choose to take courses that concentrate on either public relations or advertising. Public relations focuses on maintaining and promoting the image of a company. Advertising focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas.

DePaul is located in the heart of Chicago’s business community, giving you opportunities to intern and work professionally with leading public relations and advertising agencies and businesses.

Classes

Sample Courses:

  • Communication law
  • Crisis communication management
  • Digital advertising
  • Ethics in public relations and advertising
  • Event planning
  • Political communication
  • Public speaking
  • Writing for public relations and advertising
​​

Career Options

Common Career Areas:

  • Brand management
  • Design and production
  • Direct marketing
  • Event planning
  • Media planning/buying
  • Media relations
  • Risk and crisis management
  • Sales management

89%

89 percent of 2014 Public Relations and Advertising graduates were employed, continuing their education or not seeking employment after graduation.

Request info