Brand Advertising Campaigns |
X |
|
Campaign management, media planning, creative/content development, research, and analytics |
Brand Standards* |
X |
|
Serve as brand managers and liaisons to external design vendors for all university partners |
Creative Production |
X |
|
Creative oversight and design support for university marketing initiatives. |
Selection of Creative Vendors |
X |
|
Includes involvement from inception to completion in new vendor selection and final approval on new concepts and any newly developed materials. |
Recruitment Advertising Campaigns** |
|
X |
Campaign management, media planning, creative/content development, research and analytics for graduate, undergraduate, traditional transfer, adult and non-degree/certificates |
Recruitment Communication Campaigns** |
|
X |
Print, email, digital, social for all colleges and programs for graduate, undergraduate, traditional transfer, adult and non-degree/certificates |
Non-Enrollment Communication Campaigns |
X |
|
Marketing consultation, timeline development, management of feedback and coordination of all project details between client, marketing, design and other vendors |
DePaul Hub Social Channels (organic & paid) |
X |
|
Facebook, Instagram (@DePaulU & @IamDePaul), Twitter, Snapchat, TikTok, LinkedIn, YouTube and any new platforms |
Admission Social Media Channels (organic & paid) |
|
X |
Creation and management of recruitment-focused social media accounts |
Marketing Strategy |
X |
|
Brand strategy research, positioning and college- and department-level key message work |
Brand Content Development |
X |
|
Written, video, photography, social across web, social, print, email for brand effort |
Recruitment Content Development |
|
X |
Written, video, photography, social across web, social, print, email for recruitment efforts |
depaul.edu |
X |
|
Continued creation, management and oversight of university-wide web visual and UX design and information architecture, including public-facing Admission pages |
SEO |
X |
|
All branded and organic program-specific SEO including college website pages (top-level and program pages) |
SEM |
|
X |
Manage all branded and non-branded keywords, develop and optimize ad copy and landing page destinations, track metrics and performance. |
Google Analytics 360 |
X |
|
Administrative control of DePaul's GA360 installation and accounts |
Channel-level ROI analysis and UTM tracking |
|
X |
Develop and manage project roadmap including requirements needed for analysis, implementation process, resourcing and reporting to key stakeholders. |